PROFESSIONAL SEMINAR
Hotel Nikko Jakarta | Diamond 1
19 May 2010 | 09.00 – 16.00

Welcome Remarks
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Coordinator, MM Communication – Trisakti University

Opening Remarks
Muslim Basya, MBA, MIPRA - Chairman, PERHUMAS

KEYNOTE SPEECH
Changing the Mindset of Public Relations
Noke Kiroyan, MIPRA – Managing Partner, Kiroyan Partners

PLENARY SESSION
Positioning Public Relations in Corporate Strategy
Anang Rizkani Noor, MIPRA– Corporate Secretary, PT Petrosea Tbk.

Institutionalizing Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA. – IPRA President 2010

PANEL DISCUSSION
PUBLIC RELATIONS IN REAL PRACTICE
Moderator: Aselina Trihastuti, MIPRA – Director, Widi Wasa Wisesa

Public Relations in Multi-cultural society
Dr. Leila Mona Ganiem, MS – Ikatan Sarjana Komunikasi Indonesia (ISKI)
The Role of Public Relations in Conflict Resolution – case study
Is Nugroho, MHRM, MIPRA – Vice President HR & Support, Kangean Energy Indonesia, Ltd.

PUBLIC RELATIONS AS REPUTATION MANAGEMENT FUNCTION
Moderator: Djaka Winarso, MIPRA – Director, Socio Komunikasi Indonesia

Public Relations Challenges in Restoring Trust – Legal
Gabriel Mahal, MIPRA – Chief Editor, B&B Magazine
Public Relations Challenges in Restoring Trust – Media
Dr. Indrawadi Tamin – Dean, Faculty of Communication, Universitas Indonusa Esa Unggul

PROFESSIONAL DEVELOPMENT WORKSHOP
Hotel Nikko Jakarta | Diamond 2
20 May 2010 | 09.00 – 16.00

MORNING SESSION
In-house PR: Make the Most Effective Internal Assets
Anang Rizkani Noor, MIPRA – Corporate Secretary, PT Petrosea Tbk.

From Practice to Professional PR – How and What to Change
Mark Winkel – Principal Consultant, Prisma Public Relations

AFTERNOON SESSION
The Empowerment of Social Media
Erik Tapan – Senior Manager, PT Kalbe Farma Tbk.

The Economic Values of Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA – IPRA President 2010

ACADEMIC FORUM – Research Reports
Hotel Nikko Jakarta | Jade Room
20 May 2010 | 09.00 – 16.00

MORNING SESSION
Moderator: Djaka Winarso, MIPRA – Director, Socio Komunikasi Indonesia

Public Relations Research, Overview
Elizabeth Goenawan Ananto, Ph.D, FIPRA
MM Komunikasi – Universitas Trisakti, Jakarta

Public Relations Profession - Student’s Perception
A case study in Public Relations Students at Yogyakarta
Twediana Budi Hapsari
Universitas Muhammadiyah, Yogyakarta

AFTERNOON SESSION
Moderator: Djaka Winarso, MIPRA – Director, Socio Komunikasi Indonesia

Content Analysis of Marketing Public Relations and Corporate Public Relations Activities on the Web
of 10th Best Indonesian Companies 2010 According to The Forbes Global
Marsefio Sevyone Luhukay, S.Sos, M.Si
Petra Christian University, Surabaya

The Dynamic of Corporate External Communication
in Its Relations with Indonesian Government
Dorien Kartikawangi
Universitas Katolik Atmajaya, Jakarta

STUDENT FORUM
Blitzmegaplex, Grand Indonesia & Hotel Nikko Jakarta | Jade & Topaz
18 May 2010 | 09.00 – 16.00

LECTURE
Blitzmegaplex, Grand Indonesia

Positioning Public Relations in Educational Perspectives
Elizabeth Goenawan Ananto, Ph.D, FIPRA – IPRA President 2010

Challenges of PRO – Professional Perspectives
Maria Sidabutar, MIPRA – Director, Burson Marsteller Indonesia

Working with Public Relations – Media Perspectives
Gabriel Mahal, MIPRA – Chief Editor, B&B Magazine

INTERACTIVE DISCUSSION
Hotel Nikko Jakarta | Jade & Topaz

IMC in Public Relations
Dr. M. Gunawan Alif, MIPRA – Country Director, New York Festival

Media role in Public Relations
Arif Budisusilo – Chief Editor, Bisnis Indonesia

PR and Human Resource in practice
Is Nugroho, MHRM, MIPRA – VP HR & Support, Kangean Energy Indonesia, Ltd.

Public Relations Career Development
Ricardo Indra, MIPRA – GM Communication Content & Programme Management, Telkomsel

NETWORKING Time!!
Bring your name card and exchange with more than 100 students at PR Week 2010 Student Forum