The 7th Public Relations Week Indonesia
Public Relations is on the move to drive Social Change

It is more than a decade that Indonesia experience drastic changes that affect the common people in almost all walks of life. Geared by the political dynamics in the current government leadership, accelerated by the availability of information technology people’s behavior have changed significantly. Today’s information transparency has created a far more complex stakeholders environment in which any organization, government and private, profit and non profit in nature should anticipate as to gain public support and trust. Public institutions are under pressure of expectation and scrutiny.

Despite the growing expenditure on communication activities, traditional or conventional approach still used to handle more complicated social problems that could create image and reputation even worse. On the contrary, the introduction of social media has proved to have a boomerang effect unless it is managed strategically. Communication is never enough but a series of dialogue with proper constituents of an issue is needed. It is time to re-vitalize the role, function and power of public relations for an organization.

Objectives of Public Relations Week 2011

1. Institutionalizing public relations as the Agent of Social Change

2. Anticipating and dealing with changes in Politics, Economy: macro and micro, Laws and Ethics, Consumer Behavior, public relations and media perspectives that contribute significantly to creating social changes in Indonesian society

3. Empowering Research as a basic to strategic planning and evaluating in public relations effectiveness